What does 2025 hold for Envoy Tyres?
Thursday 27th February 2025
This year saw the launch of an exciting new brand—Envoy Tyres. Developed by Oak Group Holdings, the UK-based company behind the successful mid-range brand Davanti, Envoy is set to make waves in the value tyre sector. With a clear mission to deliver outstanding value and quality without compromise, Envoy aims to redefine what drivers can expect from affordable tyres.
Envoy made its debut at The Tire Cologne in June, showcasing four innovative tyre models with modern tread patterns and high quality designs, the brand wanted to make a statement in the value tyre sector. Set to enter mass production in late 2024, Envoy has already sealed its intent to be a major player in the market. Its initial lineup of tyres include:
Aterna – a reliable and versatile passenger car tyre with enhanced fuel efficiency and reduced road noise, ideal for everyday driving needs.
Motiva UHP – an ultra-high-performance tyre that delivers maximum grip, precise control and responsiveness for sports driving.
Tordera H/T – an SUV tyre offering superior handling and stability for a smooth, quiet and comfortable highway driving experience.
Vertra – a dependable summer van tyre offering longevity and durability, even under heavy loads and demanding delivery schedules.
Looking ahead to 2025, it’s clear to see the new brand’s focus is on growth and expansion, as Peter Cross, general manager of Envoy Tyres, comments: “2024 was just the beginning for Envoy Tyres, but we’ve already got ambitious plans for 2025. With our official launch coming in the spring, we’ll also be expanding the range further with two new all-season products.”
Peter continues: “Envoy represents a bold new brand and direction for Oak Group Holdings as we enter the value tyre sector. Starting 2025 with over 180 sizes across our four tyre patterns, we’re confident we can provide drivers with reliable, high-quality value options. The next 12 months will be pivotal as we launch not just across the UK, but internationally. Watch this space – there’s much more to come from Envoy.”
